CAMP SMOKEHOUSE
2020-2021
Brand Identity
Social Media
Partnerships and Media
Welcome to Camp Smokehouse—where every meal is a camping trip for your taste buds!
Camp Smokehouse was a smoked brisket sandwich pop-up, that operated out of a ghost kitchen. Amidst the chaos of lockdown, people were craving something that would transport them beyond the confines of their homes. It wasn't just about serving up delicious smoked brisket sammies; it was a playful brand, all about recreating those nostalgic camping moments, and sink their teeth into the feeling of that summer road trip, fireside hangout, or backyard barbeque.
BRAND IDENTITY
Designed brand identity and style guide.
Brand identity components including:
Logo
Colour palette
Typography
Imagery
Brand voice and tone
Usage guidelines
SOCIAL CONTENT
Built and maintained an engaging online presence that reflects the brand's fun and adventurous spirit.
Engaged with influencers and user generated content to drive pre-orders for weekly pop-up.
Grew instagram following to over 1,500 organically
PR AND MEDIA
Sought PR opportunities with media outlets to promote brand awareness
PARTNERSHIPS
Camp Smokehouse x Jack Daniels
Camp Smokehouse teamed up with Jack Daniels for exclusive virtual tasting events. Participants received a special package with Jack Daniels samples, co-branded Camp Smokehouse sauces, and pre-cooked brisket to heat at home.
Camp Smokehouse x Taste Toronto ‘Dabble’
Partnered with Taste Toronto to be a part of their ‘Dabble’ virtual pop-up experience.
Partnership resulted in increased reach and solidified positioning as one of Toronto’s hottest restaurant pop-ups.
Campfire Cookout Platter offered on Dabble Market