“Right the Future”

Over the years, York University developed poor reputation. From constant union strikes, to campus violence, the negative press has been overshadowing the remarkable things that York brings to its students and community. York University had briefed us to develop a new brand platform that positions York more closely aligned to its true DNA, and new positioning.

From our research and competitive analysis, we found a common thread that York encompassed as a whole, which set itself apart from other institutions. At its core, York was a driving force for positive change, with a vast array of initiatives, programs and research that focused on helping others, improving its community and the world.